The revamped BYD Yuan Plus is making waves with an enticing starting price of RMB 119,800, translating to around $16,650. What adds to its global charm is the model’s availability in overseas markets, where it goes by the distinctive moniker, Atto 3. This not only marks a pricing evolution but also underscores the brand’s strategic expansion beyond borders, bringing a touch of innovation to different corners of the world.

In a noteworthy move, the new energy vehicle (NEV) manufacturer has introduced the highly anticipated Yuan Plus Glory Edition, available at a compelling starting price of RMB 119,800 ($16,650). What sets this edition apart is its remarkable affordability, being RMB 16,000 (11.78 percent) lower than the initial cost of the previously released Champion Edition, which stood at RMB 135,800. This not only marks the arrival of a new and enhanced model but also represents a significant cost advantage for potential buyers seeking an upgrade to the Yuan Plus.

Debuting in the Chinese market back in February 2022, the Yuan Plus stands out as BYD‘s pioneering SUV within the realm of their all-electric platform, the e-platform 3.0. Notably, it also holds the distinction of being the brand’s inaugural model expressly crafted for a worldwide audience. This global outreach is evident in its overseas presence, where it has already made its mark under the Atto 3 banner across various international markets.

In the most recent series of updates to their models, BYD introduced a range of Champion Edition variants, including the much-anticipated Yuan Plus Champion Edition that hit the market in September 2023. Following the festivities of the 2024 Chinese New Year, BYD unveiled its latest model update, presenting the distinctive Glory Edition to enthusiasts and consumers alike. This strategic rollout showcases the brand’s commitment to continuous innovation and delivering diverse options to cater to evolving preferences.

The enticing Yuan Plus Glory Edition caters to a spectrum of preferences with its five distinct variants, each coming with a unique starting price. From RMB 119,800 to RMB 147,800, these options provide a range of choices for consumers, allowing them to select a variant that aligns with their specific preferences and requirements.

BYD’s latest offering, the Yuan Plus Glory Edition, introduces a touch of sophistication with options for a sleek black exterior and interior. Additionally, the cockpit experience gets an enhancement with upgraded support for seamless and continuous voice calling, showcasing the brand’s commitment to both style and functionality in their new model.

In its refreshed form, the core specifications of the updated version stay consistent. With dimensions of 4,455 mm in length, 1,875 mm in width, and 1,615 mm in height, along with a wheelbase of 2,720 mm, the vehicle maintains its fundamental features, providing a sense of stability and familiarity amidst the updates.

The battery packs in the Yuan Plus Glory Edition align with its predecessor, the Champion Edition. The first two models, priced more affordably, feature a 49.92 kWh pack, providing a combined range of 430 kilometers. Meanwhile, the remaining three versions boast a larger 60.48 kWh battery pack, extending the range to an impressive 510 kilometers. This consistency in battery technology ensures a balance of affordability and extended driving capabilities across the various models.

The model continues to be powered by a single motor with a peak power of 150 kW and a peak torque of 310 Nm. It can accelerate from 0 to 100 km/h in 7.3 seconds.

BYD kicked off its latest wave of significant model updates on February 19 with the introduction of the Qin Plus Glory Edition and the Chaser 05 Glory Edition. This marks a noteworthy milestone in their ongoing commitment to innovation. In this recent series of updates, BYD has also refreshed several other models, including the Dolphin, Han, Tang, Song Plus, Seal DM-i, and Song Pro DM-i, each now available at more competitive prices. This strategic move demonstrates BYD’s dedication to providing enhanced options and accessibility for a diverse range of consumers.

In their ambitious vision for 2024, BYD aims to hit a sales milestone of 4 million units, a target they’ve communicated even more optimistically to suppliers at 4.2 million. This comprehensive goal encompasses the sale of 2 million battery electric vehicles (BEVs) and 2.2 million plug-in hybrid electric vehicles (PHEVs). This strategic insight was reported by the local media outlet 36kr on February 26, highlighting BYD’s commitment to both numerical growth and the electrification of its vehicle lineup.

BYD experienced a notable dip in sales for January and February, recording figures of 201,493 units and 122,311 units, respectively. This decline is attributed to various factors, including the impact of the Chinese New Year holiday during this period. The temporary slowdown in sales mirrors the influence of holiday-related dynamics on the automotive market.