Aleen Brown
Buick’s sales in the United States witnessed a robust uptick in the final quarter of 2023, showcasing a noteworthy 57% surge with 42,162 units sold. However, the overall performance for the entire 2023 calendar year demonstrated even more impressive gains. It’s worth noting that Buick, known for its premium offerings, exclusively focuses on crossovers, presenting just four distinct models in its lineup.
The individual sales performance of each model during this period is as follows: [followed by details on individual model sales]. This remarkable performance underscores the brand’s strength and popularity in the competitive U.S. automotive market.
- Buick Enclave sales increased 41.59 percent to 10,929 units
- Buick Encore sales decreased 95.09 percent to 122 units
- Buick Encore GX sales increased 51.96 percent to 13,755 units
- Buick Envision sales increased 23.18 percent to 9,439 units
- Buick Envista sales totaled 7,917 deliveries
In the span of the 2023 calendar year, Buick experienced a substantial surge in sales, marking an impressive 61% increase that propelled the total units sold to 167,030. This notable growth underscores Buick’s resonance with consumers and reflects a robust performance in the automotive market throughout the year. The brand’s ability to achieve such a significant sales uptick further solidifies its position and popularity in the industry.
Buick Encore GX
The subcompact Buick Encore GX took the lead in both growth and deliveries, making up a significant one-third of total Buick sales for the quarter. The arrival of the revamped 2024 Buick Encore GX brought not only a fresh aesthetic with updated styling cues but also substantial interior enhancements. Introducing a new Sport Touring (ST) trim level and a top-tier Avenir trim, this model marked a notable shift by discontinuing the Select and Essence trims, showcasing Buick’s commitment to innovation and meeting evolving consumer preferences.
Buick Enclave
The Buick Enclave, with its three-row configuration, registered the second-highest growth rate and played a significant role, contributing to more than a quarter of the total sales. This underscores the popularity and success of the three-row Enclave, highlighting its appeal to a substantial portion of the market. The positive performance of the Enclave further reinforces its position as a noteworthy choice within Buick’s lineup.
Get ready for the next chapter in Buick’s lineup – the 2025 Buick Enclave, set to make a stylish entrance as the upcoming model. Boasting a fresh look that harmonizes with Buick’s updated crossover range, the exterior styling has been revamped to align seamlessly. Inside, expect a new and improved interior, featuring a sleek dashboard layout with a widescreen infotainment setup, reminiscent of the Cadillac Lyriq. Elevating the driving experience, the 2025 Enclave will also introduce the acclaimed GM Super Cruise technology, enhancing the journey with semi-autonomous driving assistance. Get set for innovation and sophistication in Buick’s next-generation Enclave.
Buick Envision
After the Encore GX and Enclave, the compact Buick Envision takes its place in overall sales. Anticipate a refreshed 2024 Buick Envision with updated exterior styling and interior modifications. The lineup introduces Preferred, Sport Touring (ST), and Avenir trim levels, with the ST being a new standalone option, replacing the Essence trim and the Sport Touring Package on Preferred and Essence models. This marks the first time the Envision nameplate offers the ST trim, showcasing Buick’s commitment to evolving its models and trim offerings.
Buick Envista
Introducing GM’s inaugural crossover coupe, the Buick Envista, which seamlessly adopts the cutting-edge design language unveiled by the Buick Wildcat EV concept. Noteworthy features encompass an elongated wheelbase and a dynamically sloping roofline, contributing to a stylish and streamlined profile. Adding a touch of modern sophistication are the LED checkmark headlamps, cleverly positioned high within the fascia. The Envista stands out as a symbol of Buick’s commitment to innovation and contemporary design in the crossover market.
Designed for a broad audience, this crossover coupe presents a diverse range with three unique trim options – from the well-equipped Preferred to the sporty ST and the luxurious Avenir, ensuring there’s a choice that resonates with every driver’s preferences.
Right from the start, Envista sales have propelled Buick into a robust growth path, underscoring GM’s success with another standout model – reminiscent of the consistently well-received Chevy Trax. Notably, Envista shares the VSS-F platform with the Trax but stands out with its unique exterior design and a notably smoother ride. This demonstrates Buick’s ability to offer distinctive choices within a shared platform, catering to diverse preferences among consumers.
In its second quarter on the market, the 2024 Buick Envista achieved substantial growth, marking a promising start. As the first-ever model in its lineup, this subcompact crossover steps in as a worthy successor to the now-discontinued Encore. Interestingly, the remaining inventory of the Encore contributed to 122 sales. Noteworthy is the fact that Envista sales came remarkably close, within approximately 1.5K deliveries, to the established Envision model. This demonstrates a strong initial reception for the Envista and its potential to make a significant impact in the market.
Among the GM consumer brands, Buick now has the most compact model selection and is growing steadily. Despite its current modest size, the company is preparing for growth by bringing in one or possibly two electric cars (EVs) soon. Buick’s dedication to remaining at the forefront of automotive innovation and adjusting to the shifting dynamics of the industry is demonstrated by this calculated decision.
Sierra Sesay